Beyonce
Fashion Diva is a mobile game with an online social networking component
which immerses players in a world of self-expression, confidence and style
and features the Dereon clothing line, the fashion collection created by
Beyonce and her mother, designer, Tina Knowles.
Beyonce said, 'I love fashion and used to spend hours playing 'dress
up' when I was a young girl. As an adult, I still enjoy getting dressed
up for my appearances. I believe our customers truly enjoy fashion as
well and this mobile game is so much fun to play; it allows everyone to
be a Fashion Diva.'
Beyonce has universal appeal and the mobile game, with its online
community, gives her fans a fun and fashionable way to showcase their
own style through the Dereon clothing line,' said Larry Shapiro,
executive vice president and managing director, Starwave Mobile. 'Beyonce
Fashion Diva is a trendsetter for how mobile games can connect with fans
through a multiplatform approach.'
'The label is about hip, hot fashion, and Starwave Mobile has
published a game that shows the essence of Beyonce's personal style in a
fun and appealing way,' said Mathew Knowles, Beyonce's manager. 'Beyonce
Fashion Diva is a stylish game for mobile phones that allows fans to
experience not only the clothing line; but to connect with other fans
online and find inspiration among a community of friends who share
similar interests and fashion sense.'
Beyonce Fashion Diva allows players to:
Create and style a personal Diva through many different clothes, shoes,
accessories, hairstyles and facial features.
Enter photo shoots and engage in other community activities to compete
against online players and earn virtual currency.
Make friends worldwide to increase their Diva's popularity and strut
on the Kitty KatWalk.
Earn a chance to be featured in the game's Deja Vu magazine.
Spend virtual currency to purchase new virtual clothes from the Dereon
line and increase their Diva's style factor.
Enjoy clips of popular Beyonce songs from her hit album 'B'Day';
including 'Beautiful Liar' and 'Green Light.'
Beyonce Fashion Diva is now available through major U.S. carriers.
The mobile game is also available on Beyonce's new 'B' phone by Samsung.
For more information, fans can visit www.beyoncefashiondiva.com or text
BDIVA to 55655 (standard messaging and airtime rates apply).